Why software development companies choose mastery—and you should too

A business case for mastery. Everyone has heard the expression “jack of all trades, master of none.” But there’s a second part to this famous 16th-century quote most haven’t heard. Here’s the full expression: “A jack of all trades is a master of none, but oftentimes...

Three perspectives on a people first software development culture.

People first software development businesses know their value proposal is about much more than code. No matter what business you’re in, a half-baked approach to talent management and product development gets you nowhere. This wisdom comes from a surprising source:...

Interview questions for hiring a software development company

  You don’t need a degree in computer science when hiring a software development company. It’s simply a matter of asking the right questions—and paying close attention to the answers.   A high-quality software solution can make a tremendous difference in the way your...

Getting to FileMaker

I had just graduated from college. A friend and I were running a recruiting startup out of our living room. We had a good working relationship and an effective division of labor: he handled sales and most of marketing so the company would have money. I tackled our...

A Solution That Delights

For over two decades, Nations Home Warranty has provided residential warranties for unexpected home appliance repairs to home buyers and sellers. In 2016, Nations launched a new marketing strategy offering home warranty contracts to listing agents at no cost,...